Disciplines

  • Brand Activation
  • Branding / design
  • Experiential marketing
  • Shopper Marketing

About

Barrows is a global retail experience company with over 30 years experience working with brands and retailers in every consumer goods sector and across every continent. Barrows is a design, manufacturing, activation & staffing business. We're living in an era of unprecedented change in retail, so we work tirelessly to understand how to understand, engage and sell to an ever evolving shopper. To do this, we bring a unique combination of people and skills to this ever-evolving industry. We are team of analysts, designers, makers, innovators and experts. We leverage any combination of these skills to help our clients solve complex problems.



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People

New Work

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New Work

Fulfil

By Barrows

For the new Crispy & Lighter product innovation launch for FULFIL in Ireland, we developed shopper key visuals for retail and various in-store touchpoints, bringing to life the lightness, crispiness, and lower kcal content.

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New Work

Grant's

By Barrows

For the relaunch of award-winning whisky Grant's Triple Wood 12, we developed a new global BTL communication platform and toolkit bringing to life the brand’s unique & superior Triple Wood proposition - “Two barrels make it good, the third makes it Grant’s”.

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New Work

BABE

By Barrows

As part of Covent Garden’s Rosé festival, BABE wine partnered with Young LDN to launch a pop-up beauty shop. Barrows Staffing was tasked with staffing the event. Our team created a memorable experience for consumers, driving footfall and amplification on social media.

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New Work

Budweiser

By Barrows

For Euro 2020, Budweiser wanted to activate the occasion in a premium way to build brand meaning and establish its smooth taste credentials. We helped Budweiser activate in multiple markets through key visual design, win mechanics, in-store activation, and viewing experiences.

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New Work

Holland & Barrett

By Barrows

Our latest retail concept store for Holland & Barrett has recently launched in London (Marble Arch) and Manchester. Wellness Hub is a pioneering, test & learn space for customers to deep dive into personalised wellness tests, consultations and development programs.

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New Work

Corona

By Barrows

We’ve never felt a greater need to switch off. Aperitivo is the ultimate disconnection moment in Italy, an occasion enshrined in culture. Our new campaign for Corona encourages Italians to find their moment of paradise with simple ingredients that can create something special.

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New Work

BEYOND / HELLO

By Barrows

We worked with BEYOND / HELLO, to design a disruptive new retail experience in the fast-growing cannabis category. Our fully modular design was built around the core brand idea of human touch. The flagship store has recently opened in Santa Barbara, California.

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New Work

Holland & Barrett

By Barrows

We worked with Holland & Barrett to design & launch a new retail concept in Chelmsford. The store, which opened today, marks a significant next step in Holland & Barrett's ambition to create wellness hubs for local communities and provides a testbed for innovation going forward.

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New Work

Budweiser Brewing Group

By Barrows

With pubs and bars opening back up, we helped develop Save Pub Life - a support programme to help venues reassure pubgoers, drive footfall and build sustainable business. In four weeks we developed the rationale & designed sales collateral, website and a suite of digital assets.

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New Work

Budweiser

By Barrows

We were tasked with creating a spiritual home for Budweiser to elevate customer experience and build meaningful engagement at the point of purchase. Bud x Bar 52 Home of Entertainment launched in Newcastle earlier this year and is sure to be a buzzing spot when bars reopen soon!

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New Work

Barrows

By Barrows

As lockdown measures were implemented worldwide, the creative, engineering and prototyping teams at Barrows collaborated to rapidly prototype a Covid-19 Screen: a protective safety guard, which could be placed onto the checkout in retail stores.

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New Work

Holland & Barrett

By Barrows

We were tasked with reimagining the retail experience for Holland & Barrett’s beauty category, aligning with their new “Clean & Conscious” brand position. The Clean & Conscious concept store launched at H&B’s flagship in the Bull Ring centre, Birmingham.