The inconvenient brand truth
The pandemic is bringing about a friction-free future faster than ever, but also throwing up new questions about whether this is an altogether good thing explains 2050's Ben Tan.
2050 is changing the future fast with creative energy. We focus on affecting the things that make a difference. So brands keep up with today and race towards tomorrow. We are diverse. Our co-creator ecosystem is drawn from many walks of life. Including fashion, tech, gaming, advertising, art, comedy, film & conservation. To name a few. Teams of curious can doers use imagination, data & design to get brands fighting fit for the future. Their ideas change things.
The pandemic is bringing about a friction-free future faster than ever, but also throwing up new questions about whether this is an altogether good thing explains 2050's Ben Tan.
Marketing directors tell 2050 London about what they’ve learned from the Covid crisis, and how it will change their businesses long into the future.
2050 London discovered a different driver in to how we can make the world a better place. It turns out self indulgence might be more useful than pure altruism, when trying to build brands with a social purpose.
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