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VMLY&R

London https://www.vmlyr.com/

Disciplines

  • Advertising/Creative
  • Customer experience
  • Digital

About

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. Named a Leader in the Gartner Magic Quadrant for Global Marketing Agencies for five consecutive years, VMLY&R is made up of more than 12,000 employees worldwide with principal offices in Kansas City, New York, Detroit, London, Sa?o Paulo, Shanghai, Singapore and Sydney. The agency is behind award-winning campaigns for blue chip client partners including Colgate-Palmolive, Danone, Dell, Ford, Intel, New Balance, Pfizer and Wendy's

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The journey driven advantage in brand transformation

Karen Boswell, Chief Experience Officer (EMEA), explores how Human-Centred Design (HCD) Thinking can create the right customer-led strategy and map the right journey for brand transformation.

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The state of voice commerce right now

Gracie Page in Campaign on the current state of voice commerce.
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The smart home

Our innovation lead Gracie Page's thoughts in Campaign on silent brands deals and the future of British home life.
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The Kraft Heinz solution

VMLY&R CSO Sophie Lewis on how Kraft Heinz can turn its fortunes around after a dismal 2018.

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The truth about life after creative partnership

VMLY&R Chairman Mark Roalfe and Robert Campbell on life after a creative partnership comes to an end.

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Mobile World Congress 2019 industry analysis

Back from the Mobile World Congress in Barcelona, our CSO Sophie Lewis shares her view on the advent of the foldable phone.

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The great Facebook messaging merger

Our innovation lead Gracie Page talks the Facebook messaging merger and the potential consequences for advertisers.
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Harsh Kapadia on the importance of 3%

VMLY&R Executive Creative Director Harsh Kapadia speaks on diversity, equality and being a 3% agency.
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Don't fall into the trap of 'tokenistic tech'

Technology is revolutionising brand/consumer interactions. Now, all we have to do is learn to use it properly.
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On My Radar: Harsh Kapadia

The executive creative director of VMLY&R lives in hope of an Alexa laundry skill, lets Marsbot decide what he's having for dinner and credits his mum as his main career influence.
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Apple Business Chat Just Came to the UK. Here’s Why It’s For Visionaries Like You

VMLY&R London’s innovation lead Gracie Page on an Apple innovation that should excite brand folks
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Should We Kill the Free Social Media Model?

Y&R London's creative technologist argues why sponsorship of social media is a better model than a new paid-for-everything world order.

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