Sunny Side Up

London

Dame Jessica Ennis-Hill has been brought on to extol the health benefits of Berry Gardens' premium British berries

Dame Jessica Ennis-Hill has become the new face of British premium berries.

Berry Gardens 2021: More Than Taste

Everyone knows berries taste great and go with pavlovas and meringues, but that is not the path to brand growth. We live in a world where the 'health benefits' of many of the products in-store are murky, so when we have an entirely natural, home-grown, high-quality, genuinely-great-for-you product we need to hammer it home.
Nick Woods, Strategy Director

More Than Taste

Everyone knows berries taste great, and that they go well in a range of desserts.

But they also contain fibre, lots of vitamins and minerals, antioxidants and anthocyanin. These mean they are great for brain, eye, heart, skin and gut health as well as helping reduce inflammations and improve immune systems. They're low cal, low GI and low carb. They're good for carnivores, pescatarians and everyone on a plant-based diet. They're great in smoothies, shakes, salads and as snacks.

They're also home-grown by some of the best berry growers in the world.

So now, more than ever, when we have entirely natural, entirely healthy, British-grown food product... it feels entirely right to push its amazing health credentials.

Cue the Dame... Jess is the new face of premium British berries. She'll appear in hyper-targeted digital ads, and across social and PR. Retailers are currently showing enormous support and coming on-board too.

Using health to drive sales of British berries

Berries go with cream and sugar, right? Yet they're packed with fibre, vitamins, minerals and other goodies. So when the processed world is full of 'health benefits' messaging, why the hell aren't we selling berries as a health food...?