We’re called Red Consultancy because we offer creative colour and decisive action. Clients tell us that what they value most about us is that we see the big picture and we always make a difference.
Butterkist popcorn proved it was “HERE FOR THE DRAMA” as it handed out popcorn outside Downing Street and Parliaments Square on Friday as the latest government drama unfolded. Red supported the stunt by securing national coverage hits, so far generating a reach of 48m.
Once again we’re proud to be working with @movember and @Kpsnacks to raise awareness of testicular cancer and the need for regular checks. We teamed up with The Vivienne who delivers the messages in a captivating way. To date the content has received 146K organic views!
This week Green@Red has helped launch the Planet Positive Beauty Guide working with the British Beauty Council’s Sustainable Beauty Coalition and Weleda. The guide aims to decode ‘green beauty’ jargon and help consumers make more sustainable choices.
William Grant & Sons e-commerce platform Clink*, reveals 2.7m households have created home bars since the first lockdown. Working with a BBC interiors expert, we gave at-home bar owners advice and tips to create a space reflecting individual tastes, style and personality.
After a challenging 18 months of suppressed creative expression, we helped Hendrick’s celebrate this summer’s freedom with an NFT digital art collection at the Saatchi Gallery. Artwork was auctioned with proceeds donated to Saatchi Gallery Learning to support young artists.
Ahead of Sky’s broadcast of the first net zero carbon football game (#GameZero) between Tottenham Hotspur & Chelsea, we've teamed up with Jamie Redknapp and Mark Wright for some pundit-style commentary on the little changes we can make to limit the impact on global warming.
To celebrate the 5 millionth hour of McDonald's’ Fun Football programme which provides free football sessions with qualified coaches, we hosted a special coaching session at Wembley for 60+ under-11s. Coverage in 10 nationals. GMB, Sky Sports News and ITV News covered event.
How do we encourage Brits to dump their current mobile network provider and switch to Sky Mobile? We launched a rap video with Lady Leshurr to communicate Sky Mobile’s ‘Text to switch’ initiative that allows people to switch by simply texting PAC to 65075.
To launch Ratchet & Clank: Rift Apart on PlayStation, we’ve worked with 3 TikTok creators on exclusive content – to include in-game elements that bring the game to life. Content has been watched a total of 1,041,000 generating over 1,046,800 impressions and 147,800 engagements
With 27m Brits growing their own produce, we launched Weleda’s ‘Get Green Fingers’ campaign to help support the biodiversity of our planet. 60 pieces of coverage landed already!
This week Red launched Checkatrade's new mini documentary with Sir Tony Robinson, revealing the innovations used by tradespeople in Roman times such as plumbing and tiling, which are in fact still used today in modern building techniques.
To launch PS5, PlayStation took over Oxford Circus, transforming the traditional circle roundels into squares, triangles & crosses, the classic shapes of the Playstation controller. The campaign has taken the internet by storm & established PS5 as THE entertainment launch of 2020
GP cancer referrals have dramatically decreased in lockdown. For Breast Cancer Awareness Month, we created a 'TitTok' - to encourage viewers to check their breasts & pecs more frequently (68k TikTok views). Content helped Avon more than double their fundraising target this year.
Getting back to normality post lockdown has been difficult for many, especially for parents with young children. We’ve been working with Pom-Bear and parenting influencers to provide some handy tips for re-socialisation & confidence. Campaign reach of 6million to date!
For the UK activation of Adobe’s global Photoshop Heroes we recruited creatives to produce visual tributes to key workers. These incl. ‘Hometown Hero’ – supermarket worker Paul and ‘Underground Hero’ Ian G - London tube driver. 13k Twitter impressions & 3.2k Facebook reach TD.
Like COVID-19, domestic abuse knows no boundaries. Red worked with Avon and Refuge to petition governments to prioritise at risk women & children during the pandemic, and ask the public to share the vital #IsolatedNotAlone message. 31 pieces of coverage secured with an 11.5m OTS
Ahead of International Women’s Day 2020, Red helped break down barriers that women face in getting active, by launching This Girl Can’s partnership with the running club on Saturday, 7th March. Blanket UK media coverage resulted in 10,000 more women at the Park Run events.
For Breast Cancer Awareness Month Avon asked social media giant Instagram to liberate the female nipple on the platform. The aim: trigger mass conversations around breast health and drive women to take a 'Breast Break' and check themselves on a more regular basis.
Red's latest campaign launching mobile tech brand HONOR's latest flagship device HONOR 20 Pro, used street art to visually represent generational misperceptions around young people’s use of smartphones, and helped get the UK #SwitchedOn around youth stereotypes.
To support Gumtree’s new Neighbourhood’s Good creative and build the brand locally, we uncovered the new borrowing habits of neighbours and brought this to life via Neighbourhood Starter Packs of the most (surprisingly) popular items for key media and lifestyle influencers.
With the decline of the ‘fly & flopper’ and rise of the ‘holiday explorer’ mindset, Red created an awareness campaign to encourage Brits to seek professional health advice before travelling. Social engagement and web traffic exceeded expectations, alongside high profile editorial
Post #MeToo, Totaljobs’ research revealed that 76% of us want to see an end to physical contact in the workplace. The ‘Rules of Engagement’ research was covered in eight national newspapers, trade and broadcast media, and led to a debate on ITV’s Good Morning Britain.
Gin lovers unite! We launched its first ever limited-edition Hendrick’s Midsummer Solstice Gin! Obliterated by flowers, a number of experiential, shareable floral phone box portals were unveiled across the UK, leading to widespread earned and social coverage
Based on insight that taste is heightened when you can't see...we created an unusual experiential to launch new YES! snack bars. The blindfolded eating experience - based on the bar's ingredients - delivered earned editorial, influencer engagement, social content & sampling opps
To herald the power of the North we compared salary, living costs and life balance across the nation. Announcing the value of The Northern Pound as £1.17 vs £1 in London delivered widespread national coverage for Totaljobs.
Is a Big Mac® with bacon, still a Big Mac®? When McDonalds changed the iconic burger for the first time since it was created, we led an influencer campaign with Harry & Jamie Redknapp, Caroline Flack & Rylan - securing 203 pieces of coverage, 207m editorial/social OTS & much more
From Pop Stars to Social Stars to Her off the Telly we made sure everyone wanted a tin of Quality Street with their name on it. Our earned influencer programme drove almost 100 social posts delivering 72 million follower reach. Helping make Quality Street No 1 at Christmas. Tasty
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