PART 2: What will the Conscious Consumer buy into in 2030?

Welcome to Part II of Southpaw's exploration of the Conscious Consumer. In Part I we tracked the roots of this demanding new mindset, one that is forcing brands to show us they care about the planet and demonstrate it single-mindedly.

Then we asked, “In the future, how will brands stand out with an eco-agenda and what impact might that have on our buying behaviour?” Read the full paper for our thoughts.