We're a strategic creative agency that help challenger brands punch above their weight by using the power of emotion together with our unique neuro-behavioural approach to build brands, drive sales and deliver creativity that will have a high emotional impact on customers. We do this for brands such as Brown-Forman, Honda, Diageo, Estrella Galicia, Eurotunnel le Shuttle, PZ Cussons and Ahmad Tea.
Our parent company is the globally recognised and awarded agency network, Hakuhodo Inc, giving us the ability to operate with global scale, delivering best in class technology as well as building revenue generating IP for clients.
By Southpaw
There’s currently a ‘self-care gap’ amongst women; they WANT to self-care but they’re NOT DOING it because they feel guilty putting themselves first. Using behavioural nudges and a healthy dose of humour we are shining a spotlight on what self-care really is and reframing it.
By Southpaw
Southpaw have developed a new creative platform for single malt brand Benriach, ‘A World of Flavour’ to drive awareness and penetration. The fully integrated campaign is shown through a brand film, social content, tasting videos, website, press, out of home and retail.
By Southpaw
After winning the global brand creative for Chambord, our first role was to bring elements of that creative idea to life, to show Chambord’s support for PRIDE in the USA. The aim was to increase awareness of the brand in the USA – and what better way than branding a bus!
By Southpaw
We have worked with Honda to deliver a multi-channel campaign to support the launch of their new lawn and garden cordless range which celebrates the energy and passion of the gardeners that use them . The work will run across Europe on digital, OOH, press, in-store and events.
By Southpaw
We were brought in to develop a Global Digital Strategy for Ahmad Tea which has been implemented across their markets around the globe. We have built a strategic foundation for the brand and continue to create their digital content which gets distributed to millions.
By Southpaw
Using behavioural science techniques, we understood that to increase web traffic to Diageo's DrinkIQ site, we needed to create content that users wanted to engage with, and that was fun and easy to understand rather than in a boring, preachy ‘education’ space.
By Southpaw
Talisker needed a stronger emotional connection with their audience. Our bespoke neuro-mapping and trend analysis tools led to the idea of ‘Disconnect to Reconnect’ – a campaign focused on escaping the rat race and getting back to nature, leading to a 27% increase in engagement.
By Southpaw
This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years working with breast cancer survivors to create tattoos that conceal mastectomy scars. The goal, to raise $1m for cancer charities globally through sales of the ghd, Platinum+ styler.
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