Out Of Touch: How To Make Emotional Connections In The Time Of COVID-19

While the world faces the biggest macro-crisis since World War II, we are all to some degree facing our own micro-crises: one of self confidence and identity.

Consumers are looking for connection and reassurance that some semblance of normality will continue in a world that has never felt more weird. So - how can brands assert themselves thoughtfully and with relevance, using digital means, to support and emotionally connect with people in their hour of need?