5 Ways To Act Like A Challenger And Stay Ahead In 2019

Being a challenger brand is where it’s at today. Start ups are revolutionising categories that have remained unchanged for decades, in the process inspiring devotion in their customers.

Adopting challenger behaviours isn’t just for the underdog. If you want to survive in today’s consumer-centric economy acting challenger can give you relevancy and add value.

Want to act like a challenger? Here are five ways to do it.