Challenge

• To take Vimto from strong regional player to successful national brand, with limited spend in a highly competitive market.

Solution

• Vimto has always been a bit different, refreshingly so, and that same potential to zig where others zag is in all of us whether we realise it or not: we call it the Vimto Spirit.
• Where society pressurises us to look and be a certain way, we wanted to take a stand for being true to ‘you’, helping people discover and embrace difference…even if that’s no more than a love of Vimto.
• Whether an ‘I See Vimto In You’ shout out to those already doing their thing, or encouragement to people on the ‘Find Your Different’ journey, celebrating the Vimto Spirit is at the heart of everything we do.

Results

• Thanks to ROI more than twice the FMCG norm we helped Vimto reach its highest sales ever, in the process claiming the no.2 slot in squash for the first time in its history.