KopparMountain
The Brief
We were challenged by Kopparberg to design and implement an activation that re-engages bar staff so that Kopparberg is once again remembered, talked about and relevant to those that are at the front-line of sales in the on-trade.
The Strategy
Bring to life Kopparberg’s brand ethos ‘Outside is Ours’ in a way that appeals to both the trade and consumers, by creating a physical manifestation of the Kopparberg brand - the KopparMountain. The experience was all about capturing the best feelings of being outside, when you’re free to roam and enjoy time spent with friends without restrictions. The ultimate ode to the fruit-cider pioneers’ home town. On scaling the mountain, after passing elements of Kopparberg’s maker story, you were invited to slide down into the heart of the mountain where a party awaited with DJs such as Greg Wilson and Madam X.
Outcome
Following the success of this platform, we were appointed as the brand’s fully-retained PR Agency of Record, starting our work across the portfolio of products.
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KopparMountain
We brought to life Kopparberg’s brand ethos ‘Outside is Ours’ by creating a physical manifestation of the Kopparberg brand - the KopparMountain. The experience was all about capturing the best feelings of being outside, when you’re free to roam and enjoy time spent with friends.
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