We believe in Time Well Spent.
By Gravity Road
We launched TikTok’s new Q&A product feature, with the creator campaign #AskTheCEOs in U.K. and #FragDieCEOs in Germany. Creators ‘spilled the tea’, opening the new feature to answer their viewers’ most burning questions and has notched up more than 86.2M view.
By Gravity Road
Getting the jargon-filled hard sell with our mobile contracts – we’ve all been there! Working with award-winning animator, designer and illustrator, Pencil Bandit, we created short animated films that focus on the ridiculous and confusing nonsense in the telco category.
By Gravity Road
A LEGO first: An augmented reality filter that lets you be a LEGO Minifig. The filter effect for Instagram and Facebook gives you the power to create your own LEGO character and feature in your own digital Sainsbury’s collector card with up to 1.5 million combinations!
By Gravity Road
Pret wanted the UK to know it's now serving a vegan bakery. But is a vegan croissant still a croissant? To spark the debate, we inserted the “Vegan Kwassont” into internet culture - reigniting a famous meme on TikTok, updating the Urban Dictionary and 'correcting' Deliveroo.
By Gravity Road
Beyonce was about to drop 2020’s hottest fashion collab. But the internet started to point out that the whole collection looked like a UK supermarket’s uniform… A lot like it! In just 4 hours, Sainsbury’s responded with #Sainsbey, generating a media storm (and a few angry fans).
By Gravity Road
To celebrate the launch of Three's high speed 5G broadband, we brought together volumetric capture and holographic projection in a world first. The unique and immersive installation on London's Southbank dramatised the benefits of Three’s 5G home broadband over three epic nights.
By Gravity Road
For Sainsbury’s 150 Days of Community birthday celebrations, we unveiled Signsbury’s: a deaf-friendly initiative to promote increased inclusivity in society. 100 staff learnt how to sign, in-store screens taught sign language for products and sign-singers entertained customers.
By Gravity Road
New Ofcom regulations make switching mobile provider quick and easy. To encourage people to switch to Three, we enlisted the help of five-times married Dame Joan Collins to advise users not to settle for something they don’t want. Just ditch and switch darling.
By Gravity Road
Just how far do you have to go to get people to notice the best deal? Our stunt for SMARTY puts this to the test, making fun of so-called ‘British reserve’ and people’s capacity to spot a bargain. Will any customers ask for a discount? Or do we need more fluorescent signs...
By Gravity Road
We developed an Instagram Stories first in the form of an interactive 8-bit game for @ThreeUK. The execution pokes fun at the ‘phones are bad’ argument with a millennial protagonist whose aim is to make it through 3 levels of obstacles without looking up from her phone.
By Gravity Road
Is there any animal that personifies social sharing more accurately than a super cute puggerfly?!
By Gravity Road
Advertising to the advertisers is not an easy task.
By Gravity Road
Short film as part of a wider campaign to relaunch the Design Museum
By Gravity Road
Calfreezy and F2 tackle a typically Wonderfilled Oreo-themed assault course
By Gravity Road
Stream in, and stream out, I love my device, the device is me…
By Gravity Road
What happens when the World’s Fastest Man and the World’s Funniest Man go head-to-head?
By Gravity Road
Print campaign running across digital out of home, print and digital editions of press.
By Gravity Road
In celebration of the people who actively avoid having to deal with trick-or-treaters.
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