Next Up: WebAR - Exploring New Realities
We speak to 8th Wall, and explore some of the exciting creative and business opportunities that Web AR is opening up.
FCB Inferno is one of the world’s leading creative agencies and works with a diverse mix of both local and global clients.
We create ideas that drive business today and build brands of tomorrow. Ideas that endure and are Never Finished. At FCB, we believe the best part of a brand’s story is never finished. The part that always asks what we can do better. Always moving forward. Always looking back. Always a work in progress.
The work we do is both highly commercial and purpose-driven for some of the world’s most iconic brands, including the creation of the acclaimed ‘This Girl Can’ campaign for Sport England. FCB Inferno believes in a real commitment to diversity and inclusion and truly champions this both in way we work with our people and how we work with our clients. We have been awarded the inaugural One Show Fusion Pencil for diversity and inclusion, and the Good Report’s #1 campaign and network in this year alone.
Our creativity and effectiveness have been recognised at numerous global award shows for solving client’s business problems in innovative ways. This includes multiple Grands Prix at Cannes, D&AD White and Yellow pencils and even a BAFTA nomination. We are part of the FCB Network with over 8000 employees across 80 countries. FCB was named Global Agency Network of the Year by Adweek 2020 and Network of The Year at the Cannes International Festival of Creativity in 2021.
We speak to 8th Wall, and explore some of the exciting creative and business opportunities that Web AR is opening up.
Our chief marketing officer Sharon Jiggins says nothing disrupts quite like the truth, and explains why International Women's Day should remind us that an authentic purpose is key to telling stories which resonate.
In our first Next Up webinar, we explored what's new in social commerce and where things are heading next. We hope these insights into the latest trends in social commerce provide opportunities for you brand or business.
What do users, subscribers, viewers, listeners and consumers have in common? They’re all people. You remember them, people? In ad agencies, when we talk about people in the real world we reduce them to the function we want them to perform. But let's start calling people, people.
Frazer Gibney, CEO, speaks at the FT Future of the Car Summit.
Julie Lagan, Digital Strategy Director, talks about the future of augmented reality.
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