How to talk like a human on social media

Commercially, it’s easy to forget about the ‘social’ in social media. Excited by the growth possibilities social offers, many brands’ channels become echo chambers of adspeak.

When you interact with your audience like an actual human – without overdoing it or overstaying your welcome – you humanise your brand; this makes way for meaningful, two-way exchanges – and this is the foundation upon which the strongest brands are built.