CHALLENGE

Chrismas Rom Coms & ads perpetuate the idea that an ideal Christmas is one spent in a relationship, creating stress and anxiety for single women. We wanted to prove to young women - despite the uncertainty and hardship of 2020 -dating should be about celebrating imperfect dating journeys, feeling positive and most importantly, having fun. 

INSIGHT

The enemy of dating in December 2020 was pressure. Pressure to make up for lost time in a year that’s been stolen; pressure to have that Hollywood Christmas moment; pressure to conform to arbitrary timelines – in 2020 & in life. 

STRATEGY 

By celebrating the imperfection of December dating we can remove pressure and empower our audience to have fun living in the moment. 

SOLUTION

We created “When Dating Met 2020” a series of films featuring two-time Academy Award nominee and BAFTA winner, Helena Bonham Carter. The films detailed the highs and lows of dating in 2020, championing those who have made the effort to date despite the odds - empowering and giving confidence back to single women throughout the UK. 

RESULTS

Preliminary results: 

•2.9+ million views of hero film on YT 

•97% positive response rate on YouTube (1600+ thumbs up) 

•73 articles written Coverage across 11+ markets