Bray Leino

Filleigh www.brayleino.co.uk

Disciplines

  • Advertising/Creative
  • Integrated marketing
  • Media planning & buying

About

Many Agencies say they are different, but how many truly are?
We're Bray Leino.
We live in a big house in a field in Devon.
So, we are used to challenging expectations.
Every day, we delve deeper, work harder and create more.
Because we know that success comes to those prepared to go the extra mile.
We love building brands and businesses.
We know we will only succeed if our clients succeed.
To help you get where you want to be, we promise we will do whatever it takes.
Bray Leino. Whatever it takes.



Connect


People


Clients

New Work

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New Work

Burts Snacks

By Bray Leino

For Burts' first ad campaign in over a decade, we connected the brand’s rugged authenticity with its heartland. Sourced and shot in the South West, You’re So Burts it Hurts is a tribute to the great outdoors and those who embrace it, on OOH and digital this great British summer.

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New Work

Milk & More

By Bray Leino

Encapsulating Milk & More’s mission to positively impact local communities, the environment and customers, this rousing TVC sees customers and regional artisan producers send their ‘SOS to the world’. With an iconic clink of glass, Milk & More deliver their “message in a bottle".

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New Work

Davidstow Cheddar

By Bray Leino

How do you advertise cheese when everybody is focused on chocolate? We gave the iconic Easter bunny a cheesy twist with this eye-catching and mouth-watering ad, tactically positioned outside Sainsbury's and Tesco to put Davidstow Cheddar front of mind with hungry shoppers.

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New Work

Milk & More

By Bray Leino

Rejoice! Our creative work for Milk & More celebrates the virtues of a plastic free, organic Christmas delivered to your door. The angelic visuals are running across Milk & More’s website, social platforms and Christmas brochure.

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New Work

South West Water

By Bray Leino

South West Water's WaterShare+ scheme is giving customers the choice to become a shareholder or get £20 off their next bill. Recognising the brand’s day-to-day role, our simple, relatable creative shares the good news over a cuppa. Across print, OOH, radio, social and digital.

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New Work

Barilla

By Bray Leino

Barilla is Italy’s number one pasta brand. For its UK TV debut we reasserted its authenticity by connecting with real food lovers through a Food Network sponsorship.

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New Work

National Forest

By Bray Leino

Lockdown has given us a chance to reassess our relationship with the great outdoors. As the nation looks ahead, this striking campaign positions the National Forest at the forefront of conversations around the environment and moving it forward. Running in The Guardian Weekend.

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New Work

Barilla

By Bray Leino

Italian food has always been about bringing people together. With the help of Gennaro Contaldo and the Chiappa sisters, Barilla invited the nation to a big pasta cookalong, helping reconnect families and friends around the dinner table, digitally.

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New Work

Golden Wonder

By Bray Leino

Takeaway tonight? Two words to make anyone’s day. We launched Golden Wonder's biggest on-pack giveaway yet, partnering with Deliveroo to offer up to a year’s worth of free takeaways. Who can resist?

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New Work

Jägermeister

By Bray Leino

Jäger wanted to drive consumption at home. Our insight revealed that pre-drinks are now a big part of 18-24-year-olds’ nights out. So we invited some famous faces and their mates to hang out on our sofas and pre-drink with Jäger before going out-out.

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New Work

Milk & More

By Bray Leino

We bottled the magic of Christmas for Milk & More’s festive comms, transforming their signature glass bottles into snow globes to showcase the Client’s seasonal range. The creative appears throughout Milk & More’s Christmas brochure, social, website and emails.

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New Work

Freixenet

By Bray Leino

For Freixenet's UK advertising debut we secured the perfect sponsorship match. The new series of hit reality show Don’t Tell the Bride aligns with Freixenet's 25-34-year-old target audience as well as the brand mission to help celebrate life’s big and small moments.

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New Work

WKD

By Bray Leino

WKD is putting a cheeky twist on the drink of the moment. Our irreverent spin on the #WKDside platform contrasts the serious, even pretentious side of the gin category with WKD’s light-hearted, self-aware side. WKD Pink Gin flavour hit Londis, Onestop and Bookers in July.

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New Work

i heart WINES

By Bray Leino

For i heart WINES' TV debut, we secured a prime target opportunity around the biggest TV event of the summer—ITV’s Love Island, and, in a feat of Agency-Client synchronicity, turned around a brand-boosting 30 second ad, completely shot and produced in house, in a matter of days!

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New Work

Golden Wonder

By Bray Leino

Golden Wonder is launching a large-scale, full pack takeover to give fans the chance to win a prize surprise. A twist on the crisp packet competitions of yore, the ‘Wonder What I’ve Won’ campaign gives shoppers the chance to win up to £1million worth of prizes.

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New Work

Lindt

By Bray Leino

There’s an Easter treat with your name on it! This year shoppers can customise Lindt’s signature seasonal offering, The Lindt Gold Bunny, for free as part of a nationwide personalisation campaign.

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New Work

Tefal

By Bray Leino

Cut-through social creative that educates and engages. Find out more: http://bit.ly/2IhK2wW

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New Work

Golden Wonder

By Bray Leino

Driving shopper behaviour with strategic brand partnership. Read more: http://ow.ly/9qoH30klAME

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New Work

Bazuka

By Bray Leino

Verrucas. The bigger your feet, the bigger the problem. Read more: http://ow.ly/vEqr30k6yXp

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New Work

Covonia

By Bray Leino

A viral hit & Roses Awards Gold. See the full, multi-award winning campaign: https://goo.gl/VsmmB2

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New Work

Ready to Beat Malaria

By Bray Leino

A high-profile international Summit with global significance to millions. http://ow.ly/F9ea30jZnzB

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New Work

iglü

By Bray Leino

Winner of best TV campaign in the OTC Marketing Awards 2018. Read more: http://ow.ly/uLms30iPv9F

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New Work

Tefal

By Bray Leino

Driving awareness among consumers who appreciate outstanding design http://ow.ly/r8LR30ioNDe

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New Work

Benenox

By Bray Leino

Category launch inspires Millennials to Go.Do.Be. Find out more: http://ow.ly/I7RV30gjh1l

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New Work

#2MinuteBeachClean

By Bray Leino

2 minutes picking up beach litter might seem insignificant. It's not: http://ow.ly/WKnA30g5E4z

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New Work

Ibuleve

By Bray Leino

A campaign is built on a promise – pain relief gel is as effective as pills http://ow.ly/kfSC30foJcj

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New Work

WKD

By Bray Leino

Putting WKD’s new identity out there this summer. Read more: http://ow.ly/tBAP30e8fjF

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New Work

Freederm

By Bray Leino

Fans buy Freederm because it works. They love the brand because it articulates the meaning of beFREE

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New Work

Infineum

By Bray Leino

The international B2B launch of Infineum's latest fuel additive: http://ow.ly/tNhL30cdvvc

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New Work

Combogesic

By Bray Leino

Goodbye boring pain killer ads, hello Combogesic. See more: http://ow.ly/ChdW30aNdSi

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New Work

Crabtree

By Bray Leino

A B2B campaign that cuts through like nothing else in its category. http://ow.ly/zqK4309aOGc

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New Work

Covonia

By Bray Leino

Have you got the bottle to 'Ride the Bull'? http://ow.ly/csVJ306naUg

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New Work

Jägermeister

By Bray Leino

UK pubs and bars turned into scenes of zombie apocalypse this Halloween: http://ow.ly/hC2u305CjFW

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New Work

Golden Wonder

By Bray Leino

Golden Wonder returns to TV with a bang, launching a new cmapaign designed to shake up the category.

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New Work

Rodda's Cornish Clotted Cream

By Bray Leino

Making Rodda’s the ‘official cream of British Tennis’. http://ow.ly/jrgD3047FXM

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New Work

Hedrin

By Bray Leino

A new creative platform and integrated campaign for the UK's no.1 head lice treatment brand.

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New Work

UK Space Conference

By Bray Leino

The space sector is booming right now, and so was the conference we delivered for UK Space Agency.

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New Work

C.P.J. Field

By Bray Leino

What does it take to build a new brand when sensitivity is everything? http://bit.ly/1nlnpfw

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New Work

Bassetts Vitamins

By Bray Leino

Making 'family life with more colour' an experiential reality for over 40,000 parents and children.

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New Work

Flexitol

By Bray Leino

Our healthcare specialists turned the issue of cracked heels into a compelling, memorable TCV. See http://ow.ly/Rrtxj for more info.

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New Work

Snufflebabe

By Bray Leino

Life can be tough when babies have blocked little noses, so our ad focused on emotional as well as physical benefits of the Snufflebabe solution.

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New Work

Freederm

By Bray Leino

Back by popular demand, see Goostav's incredible back story here: http://www.brayleino.co.uk/freederm/the-freederm-goose-is-back

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New Work

Freederm

By Bray Leino

Mr Scratchy, Freederm's Miowtivational kitten, collects his best OTC social media award. Learn more: http://www.brayleino.co.uk/freederm

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New Work

Brittany Ferries

By Bray Leino

New integrated campaign, across TV, digital and press, builds on last year’s successful campaign, see www.brayleino.co.uk/brittany-ferries

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New Work

Magic FM

By Bray Leino

Our TV ad for Magic formed the foundation of the brand's new campaign ahead of the station's national launch on DAB in early 2015.

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New Work

Freederm

By Bray Leino

Taking its "freedom" theme to new heights, this integrated campaign stoked conversations with Freederm's target youth audience - #feelingfreederm

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New Work

Korev

By Bray Leino

We used this summer’s Eden Sessions to develop an engaging promotion for Korev customers. See http://bit.ly/1pwpm23 for more info.

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New Work

Grant's Whisky

By Bray Leino

Grant’s latest historical campaign needed a worthy vehicle to engage major retailers. What we did won 100% buy-in.

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New Work

Smokefree

By Bray Leino

With roadshows all summer, supported by radio and outdoor, we're helping Smokefree educate people about the dangers of illegal tobacco.

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New Work

Freederm

By Bray Leino

When Freederm's youth audience needs a motivational boost, they turn to inspirational, shareable words from Mr Scratchy, the wise-talking kitten.

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New Work

iglü

By Bray Leino

This new ad features a penguin whose whole world is thrown out of kilter. As the penguin struggles to cope, the igloo sticks fast.

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New Work

Smokefree

By Bray Leino

1 in 2 smokers will die early as a result of their habit. This new campaign with Smokefree pulls no punches in trying to influence behaviour.

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New Work

Hedrin

By Bray Leino

How can you protect your children from head lice? We've helped Hedrin launch a market-changing new brand that challenges traditional behaviours.

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New Work

WindSetlers

By Bray Leino

Nobody likes food making them feel uncomfortable, especially when it's a baguette delivering uncomfortable truths about your illicit love life.

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New Work

Otex

By Bray Leino

We partnered with Aardman to produce this ad, delivering a charming and nostalgic new spin on a well-established, leading OTC brand.

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New Work

WindSetlers

By Bray Leino

A lady's plate of rude, insensitive Sea Bass makes her feel decidedly uncomfortable in our new TV spot for WindSetlers, airing nationally now.

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New Work

Thatchers Gold

By Bray Leino

Our new campaign for Thatchers builds on their impeccable Somerset credentials and the distinctive taste of their flagship Gold cider.

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New Work

Freederm

By Bray Leino

Our new 60 second TVC for Freederm rises above the teen issue of acne to celebrate the emotional benefit of clear skin: self confidence.

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New Work

Brittany Ferries

By Bray Leino

Bray Leino have launched the new integrated Brittany Ferries brand campaign with the Curiosity television commercial.

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New Work

Jakemans

By Bray Leino

We took the Jakemans heritage and brought it to life for their first ever TV commercial. Welcome to the Menthol Circus!

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New Work

Castrol

By Bray Leino

We delivered the creative, event organisation and digital capability for the 65 global Castrol Ambassadors who attended the London 2012 Olympics.

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New Work

Grant's Whisky

By Bray Leino

We've helped Grant's launch an on-pack promotion with genealogy website www.findmypast.co.uk

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New Work

Centre Perks

By Bray Leino

Our Edinburgh team have launched a digital service for shopping centres, enabling retailers to share promotions and news with their customers.

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New Work

Fisk Forever

By Bray Leino

We developed a tactical press ad to highlight the sustainability message of Norwegian Seafood in response to the EU's ban on fish discards.

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New Work

CGAG

By Bray Leino

Bray Leino was appointed by the Chewing Gum Action Group to create a behaviour change campaign ahead of the Jubilee and Olympics.

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New Work

Freederm

By Bray Leino

www.youarethestar.com is a full-screen digital experience which puts users inside a virtual MTV studio to record and upload their own videos.

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New Work

Smokefree South West

By Bray Leino

In March, we launched Smokefree South West's plain packaging campaign in support of the upcoming government consultation on tobacco products.

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New Work

Danepak

By Bray Leino

We recently teamed up with the good people at Danepak to create their new Mornings Made Better campaign, which celebrates all things breakfast.