Expensive For Good Reason
For £98 those leggings they better make me breakfast in the morning?!”
“Nearly £100 for a pair of leggings? What do they have? A diamond vjazzle in the crotch?”
“I bet these leggings are made in the same factory as the £20 ones...”
Just a few of the many comments LNDR receive on a regular basis with regard to their price point.
The truth is, they are at the higher end of a very saturated activewear market – there’s no getting away from that.
So, with this campaign, we decided to fully embrace the fact they aren’t cheap, for good reason.
We’d tell consumers stories of the work, processes and integrity that goes into everything LNDR do.
The reasons that we all believe, make them worth every penny of the price.
So, we listed out why LNDR doesn’t (and couldn’t ever) cost less than £40, or offer a ‘legging subscription service’.
Then, we focused on the reasons that are most important to LNDR, and those that we knew would be equally as important to the target.
For those who think paying a fair price to workers is worth it.
Who think less fast fashion landing on landfill is worth it.
Who think quality over a flash in the pan trend is worth it.
Who think their perfectly peachy butt is worth it.
We’re are the leggings for them.
And if not, LNDR and our £98 leggings are probably not for you.
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LNDR - Expensive for Good Reason
With this campaign, we decided to fully embrace the fact they aren’t cheap, for good reason. We’d tell consumers stories of the work, processes and integrity that goes into everything LNDR do. The reasons that we all believe, make them worth every penny of the price.
