Chambord - Live Rose Tinted
The ambition for Chambord was to get stylish, confident women everywhere to add Chambord to their casual get-togethers.
The brand’s quirky, abstract messaging had set an aspirational tone, but our audience needed a meaningful reason to actually try Chambord – and inspiration for how to drink it.
In a hectic world, time is our consumer’s greatest luxury. In order to make every moment count, these busy women are looking to dial up the excitement and fun in their day-to-day lives. And Chambord can play a part in that by elevating the casual get-together to something a bit more special – transforming ordinary drinks into something alive with fruity flavor and colour. So to inspire this optimistic outlook, Chambord encourages us all to Live Rose Tinted.
With a suite of assets ranging from on- and off-trade print, digital OOH, social, digital display and TVC.
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Chambord - Live Rose Tinted
Chambord is a simple way to give the everyday a dash of vibrancy – by adding colour, flavour and fun to the norm. So, we wanted to create a super-chic and stylish campaign to inspire the target to live with the very same attitude, to Live Rose Tinted.
