PROPER
By Above+Beyond
Say HELLO to Alan. This bright and bold 60 second film sees a flying cowboy, Alan, guiding us through the journey of the production of a PROPER lentil chip.
Above+Beyond is an integrated creative agency, for the Audience Age.
We go above and beyond to help ambitious brands grow through the power of audience-age creativity.
Because, when it’s harder than ever to get people to hear, care or do, the only way to act is audience first.
As part of The Beyond Collective, we have access to diverse talents from strategy and creative, to design and production, enabling us to tackle our clients’ challenges in original ways, making magical work that works, whatever the medium.
We’re making UK and global work with some brilliantly disruptive and progressive companies.
By Above+Beyond
Say HELLO to Alan. This bright and bold 60 second film sees a flying cowboy, Alan, guiding us through the journey of the production of a PROPER lentil chip.
By Above+Beyond
A virtual fire delivering real heat… To raise funds to support Shelter, consumers can watch ‘The Good Fire’ from the comfort of their own homes. By simply watching the fire on YouTube, advertising revenue will be generated and donated directly to Shelter.
By Above+Beyond
In a campaign that parodies the overblown product launches beloved by Silicon Valley brands, this launch takes place in a supermarket, informing shoppers that the Pilgrims Choice Megablock uses 40% less plastic for the same size piece of cheese in a shape that is easier to cut.
By Above+Beyond
Introducing the brand’s new global ‘Make It What You Want’ platform to the UK, the campaign showcased Subway’s new and improved menu which gives customers even more ways to customise their lunch exactly how they want… and not everyone is happy about it.
By Above+Beyond
Early in 2021, a court case erupted claiming there’s no tuna in Subway’s Tuna Subs. The fact is, not only does Subway use 100% real Tuna, it’s also caught using Pole & Line. We reassured Subway’s audience in the one place people had been fishing all year - Animal Crossing.
By Above+Beyond
On Earth Day 2021, Subway showed the UK there’s so much more to ‘plant-based’ than just food, by taking it into a completely new space - The UK Grime music scene. Working with notorious vegan grime artist P Money, we created a brand new track 'Vegang'.
By Above+Beyond
Despite the obvious benefits, 8 million people in the UK don't have life insurance. So with our aptly named brand ambassadors, Beagle & Street, and some 'tough love' messaging, we set out on a mission to ensure all UK families have cover in place, with a 360 degree campaign.
By Above+Beyond
US TV campaign to launch Amazon's new try-before-you-buy service: Amazon Prime Wardrobe.
By Above+Beyond
US TV campaign to launch Amazon's new try-before-you-buy service: Amazon Prime Wardrobe.
By Above+Beyond
Turns out cheese really does make you dream, and we've made a campaign all about it.
By Above+Beyond
Taking OnePlus’ open innovation culture to a whole new level with an ad made with their community.
By Above+Beyond
A content platform, by chefs, for chefs, to celebrate the unsung heroes of the industry.
By Above+Beyond
Celebrating the festive season with the latest phase in our Moments campaign for Amazon Music.
By Above+Beyond
The Betway Boys are back in another cinematic spectacle celebrating the love of the game.
By Above+Beyond
Supporting Pride with our latest online ad in a global campaign promoting Amazon's streaming service
By Above+Beyond
Phase 1 of global online and offline video and radio campaign celebrating music for every moment.
By Above+Beyond
Designs for Meantime's flagship beers in new range of cans now available across the on and off-trade
By Above+Beyond
The third spot of the campaign sees the Betway boys in the throes of a spacefaring disaster.
By Above+Beyond
OOH campaign to spread the message that if you're going to bother having a beer, have a proper beer.
By Above+Beyond
Above+Beyond's social push for Amazon to build an active community of student audiences.
By Above+Beyond
The second film from Above+Beyond's modular campaign for Betway, "For The Love Of The Game".
By Above+Beyond
The first film from Above+Beyond's new campaign for Betway, "For The Love Of The Game".
By Above+Beyond
Christmas Press, Digital and OOH campaign for the London Designer Outlet
By Above+Beyond
For Adzuna's first OOH campaign, we made something bold, punchy and fun, using cheeky lo-fi visuals and straight to the point headlines.
By Above+Beyond
Betway celebrates the Rugby World Cup with our visually ambitious addition to their current Bring The Game To Life campaign.
By Above+Beyond
Our pitch-winning concept for MADE created an unapologetic visual and musical feast that embodied the idea of Great Design Direct From The Makers
By Above+Beyond
A visually ambitious campaign sees the Betway app transport the user from an everyday life situation into the heart of the action.
By Above+Beyond
A visually ambitious campaign sees the Betway app transport the user from an everyday life situation into the high octane football action.
By Above+Beyond
Couple was our flagship modular creative campaign, the launch spot setting out a distinct, gender neutral brand proposition over 18 months.
By Above+Beyond
Alongside ongoing ATL rollout, A+B works with Betway to deliver idents and sponsorship activation content across multiple events and programming.
By Above+Beyond
A+B's new collaboration with LDO has launched the ‘Hello LDO’ integrated campaign that will roll out across all media later this year.
By Above+Beyond
Our brief was attracting 18-24s to sign up to Amazon Prime. As festival season approaches, we ask: what exactly can you not get on Amazon Prime?
By Above+Beyond
At launch, we identified a need for a bingo brand that could talk to a growing, younger player base whose roots weren’t in the bingo hall.
By Above+Beyond
Amazon’s customers are its greatest brand ambassadors. The customer is the brand, and we kept with that thought here.
By Above+Beyond
Reconnecting fans with how they feel when they’re in the moment. In the mess of the sports pages, the eyes draw you in. And the odds follow.
By Above+Beyond
Frank spearheaded a new brand response campaign designed to build Betway’s profile and drive new account openings in 2014.
By Above+Beyond
Launching - and building - a world beating entertainment brand.
By Above+Beyond
Pol Roger refashions its reputation as a leading craft brand
By Above+Beyond
Launching next-generation technology with Amazon’s Fire Phone
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in