Wilderness

London

Bringing SoCo to Life on Social

Redefining the brand

Following a competitive pitch, we were chosen by Southern Comfort to redefine their brand for a youth audience on social.

The brand needed to speak to a new audience where the idea of true fun comes to life and we needed to create a social strategy that activated this audience in a new way.

Over the coming year, we will be managing the

Express Yourself

Everyday situations are chances to celebrate and we wanted to place Southern Comfort at the centre of this personal self-expression of our audience through moments of togetherness.

We are working with award-winning comms agency The Academy to amplify experiential events bringing the brand to the heart of young consumers.

Building a brand with purpose

Over the coming months, we’ll be using the Southern Comfort UK social accounts to promote the brand's values around togetherness and self-expression.

We have a planned influencer-led Pride campaign for September as well as strategic touchpoints throughout the year that will give our owned channels a cultural purpose.

The Spirit of New Orleans

We were chosen by Southern Comfort to redefine their brand for a youth audience on social. The brand needed to speak to a new audience where the idea of true fun comes to life and we needed to create a social strategy that activated this audience in a new way.