How AR can help broadcasters and sponsors gain more value from TV sports rights.

With the Premier League choosing to roll over the TV rights for a further three years during a disruptive pandemic, Rosh Singh, Managing Director of UNIT9, looks at how broadcasters can move to ensure they don’t replicate the 10% drop in value these rights suffered. With the much-anticipated summer of sport has kicked off, there is an unserved opportunity for brands to build rich, engaging and valuable activations around the at-home and in-stadium sports experience using AR.