What's Possible Bitesize OnDemand | A new age: connected TV advertising | Jamie Clilverd
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Connected TV (CTV) advertising is the fastest-growing AV medium today, eclipsing radio and making fast gains on traditional TV. You can learn what's driving this growth in Connected TV apps, the role smart TV giants will have, why Netflix, Amazon Prime, et al aren't all they’re cracked up to be, as well as what you need to know about new entrant Roku. Plus, new age buying techniques that will reshape AV planning forever.