Connecting brands with influencers
BEAUTY BAY
Beauty Bay, Europe’s largest online beauty retailer, encourages consumers to think about, discover and shop for their 'must have' beauty products a little differently. Our task was to drive awareness of Beauty Bay through a journey of discovery, exploring beauty's best kept secrets.
MSL created The Beauty Bay Carnival – an immersive pop-up event enabling influencers to discover the extraordinary. Hosted by icons Jeffree Star, Patrick Starr, Manny MUA and Jen Gerard, they showed off their beauty hacks, tips and tricks.
119
Influencer attendees
750+
Pieces of social media content
16.7M
Total reach
9,085
Instagram followers (5% increase)
4M+
Snapchat Geofilter views
Share