What's the 'New Normal' for New Business Pitches?
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The advertising landscape is ever in flux, but never more so than during the last two years. And as the industry slowly returns to business as usual, the demand for modern, relevant and effective marketing communications services has soared, leading to a record number of pitches. Havas' Global Chief Marketing Officer, Tracey Barber speaks with Ad Week about her thoughts on what has changed in the never-ending chase for new clients and agency partners?