Beyond COVID-19 Prosumer Report

Earlier this year, as Havas’ Prosumer team worked on its latest study “ReACT”, the world was hit by the pandemic. In our lifetimes, global citizens have never been more connected by an experience. Anticipating the impact the pandemic would have on the industry, the team began to field an additional report “Beyond COVID-19”, to analyze how the crisis would impact people’s desire for change and alter the mindsets of consumers.