In the 'Age of Cynicism,' your marketing must be meaningful and authentic

This piece is part of Ad Week's Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts.

Stephanie Nerlich, CEO of Havas Creative, takes a moment to reflect on consumer outlooks and ideologies. In her own words, she advises businesses and brands to authentically drive the meaningful action people are seeking.