StorySign
The Insight
90% of deaf children are born to hearing parents, leading to communication issues, including the challenge of learning to read, which is so key to their future.
The Idea
We created StorySign, a free app that uses the power of AI to translate selected children’s books into sign language, delivered by Star, our friendly signing avatar.
The App
Developed with an understanding of sign syntax to ensure a seamless translation and user experience, StorySign helps to open the world of books to deaf children and their families; users simply hold their phone up to the words on the page and avatar Star signs the story as the printed words are highlighted. This helps parents and children to learn to read together, and at their own pace.
The Launch
Directed by Academy Award®-winning director Chris Overton, and starring Maisie Sly from The Silent Child, discover the magical Christmas story of a little deaf girl enjoying a book for the first time.
- 5+ billion global reach
- 128+ million app film views
- 1000+ pieces of international coverage
- Launched in 11 countries, supported by 11 international deaf charities
- 7 Cannes Lions won
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Huawei: StorySign
We created StorySign, a free app that uses the power of AI to translate selected children’s books into sign language, delivered by Star, our friendly signing avatar.
