ELEVEN SPORTS – ACCELERATED CRM PLATFORM BUILD
CHALLENGE
Eleven Sports are a prominent online sports broadcaster in Europe, with operations in Europe and Asia operating in highly competitive markets. They needed a customer data platform that allowed them to better engage with subscribers to increase programming engagement and decrease churn.
SOLUTION
We built a bespoke CRM platform in 16 weeks. The solution synthesised watch, CRM and subscription data to provide a 350 [degree] view of the customer, which we then integrated with a reporting tool to allow local marketing teams to report on CRM performance, and a best-in-breed email service provider that could execute a personalised strategy.
IMPACT
The platform was delivered at speed and allowed Eleven Sports to capitalise on the wealth of data it held on customer behaviour. Using communications based on customer engagement, Eleven Sports were able to increase the conversion of free-trial subscribers by 11% inside the first 6 months.
Fuel has become our database and CRM partner, delivering an SCV database that provides insight and enables us to engage with our viewers like never before, forming the foundation for our continued growth as a business
Paul Brierley, Global CRM Manager, Eleven Sports
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ELEVEN SPORTS – ACCELERATED CRM PLATFORM BUILD
Eleven Sports are a prominent online sports broadcaster in Europe, with operations in Europe and Asia operating in highly competitive markets.
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