Business Finland invites people to relocate to Finland for a better life

As the global desire for talent only gets more competitive, Business Finland’s campaign is a creative way of appealing to people around the world who are desperate to do things differently this year. Citizen’s earned media strategy for Business Finland positioned Finnish healthcare, technology and circular economy solutions as smart, sustainable and safe: vital messages for a world in crisis. 35 pieces of global coverage were secured, reaching 72 million.