Sainsbury's proves bravest but will its stance win sales?
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Consumers are most moved by emotional ads that 'keep it real'. So there is little surprise that Sainbury's food dancing came out top in an index of the 'bravest' supermarket ads.
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Consumers are most moved by emotional ads that 'keep it real'. So there is little surprise that Sainbury's food dancing came out top in an index of the 'bravest' supermarket ads.
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