When Bravissimo first approached us, they were looking for a paid media campaign that fit with their organic presence.

Their latest body-positivity campaign ‘I Am’ connected with women far and wide – and they wanted to bring that same message to their social media ads.

To increase brand awareness and build sales, we were tasked with building a full-funnel paid plan to reach and resonate with big-boobed women across the UK.

Reaching new audiences

Finding big-boobed women isn’t exactly straightforward, so we had to be smart. Our top-of-funnel targeting aimed to reach all women ages 18-65+. Then, as we moved down the funnel, we focused on serving personalised messages to each age group.

Making it social-first

With nothing but a library of still images to work with, we had to lean on our in-house creativity to bring the creative to life. Leading with visuals of Bravissimo employees in their lingerie, the graphics were paired with empowering statements, and uplifting voiceovers from each model.