Chilly's Bottles
With a growing thirst for reusable products, competition for refillable bottles was fierce. But with sound, strategic, social-first thinking, we helped Chilly’s leave their mark.
Balancing KPIs
Brands often choose between brand building and direct response marketing. By combining both, we were able to balance short-term aims with long-term objectives – proving ROI on every penny we spent.
Targeting
To find our audience, we had to go fishing. So we cast a wide net to gather data on those who were most likely to engage and take action.
Testing the waters
When it comes to creative, we know that split testing is the best way to maximise ROI. That’s why we made over 4,000 variations of our video ad – to finesse the formula. With the creative tapping into cultural trends (Rose Gold, Avocado and Flamingos), we gained over 300,000 new fans and followers in the process.
I didn't know I needed a water bottle until I saw Chilly's Bottles in my news feed.
Daryl Hughes, Head of Ecommerce, Facebook
Collaborations
Over the space of six months, we collaborated with Pret a Manger, and influencers such as Zanna van Dijk and Emma Bridgewater to put Chilly’s in the social spotlight.
Social proof
As a brand that champions creative talent, Chilly’s existing community was highly engaged. They did the selling for us – flooding each post with a sea of positive comments.
The Results
Chilly’s was named #1 in the Sunday Times Fast-Track 100 in 2019, making it the fastest growing private company in the UK (+285% growth over the previous 3 years).
- 1.6M+
- Engagements
- 2.28x
- Return on advertising spend
- 1 Billion+
- Impressions
- 600,000+
- Direct Sales
- 300,000+
- New fans & followers
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Chilly's Bottles
With a growing thirst for reusable products, competition for refillable bottles was fierce. But with sound, strategic, social-first thinking, we helped Chilly’s leave their mark.
