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by Media Bounty
Case Studies
Case Study
KFC 'The World’s Least Appropriate Slogan'
‘A banjo among violins’: finding KFC’s voice
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Case Study
Inspiring a New Generation of Baseball Fans across Europe
By The Wild
Major League Baseball asked The Wild to showcase the thrill of Baseball to a new, Gen Z audience across Europe. We created a 10-part YouTube series entirely during lockdown, gaining 3.2 million views and 3 more commissions as a result. That's a home run in a time of adversity.
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New Work
Butterkist
Butterkist popcorn proved it was “HERE FOR THE DRAMA” as it handed out popcorn outside Downing Street and Parliaments Square on Friday as th…
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BITE launches the BITE LIVE 2021 trend report
Inclusive creativity, tackling online hate and a masterclass in post pandemic purpose are top of the agenda in this year’s trend report.
Download it now!
Our latest report - The future for brands and sustainability
Access our latest report on the future for brands and sustainability where we ask 50 senior brand marketers for their take on leading a greener recovery and putting the climate first
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Why marketing production is the missing piece in marketing’s sustainability push
by Helen Weisinger, Tag
To coincide its latest report 'Know to Grow', Tag’s CMO Helen Weisinger says brands need to recognise the positive impact marketing production can have in helping them meet ambitious sustainability goals
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Cutting ties with the taboo around the menopause
by Katie Edwards, Publicis•Poke
Katie Edwards, Managing Partner at Publicis•Poke on why the creative industries, along with others, urgently need to address the deafening silence around the menopause.
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Insights
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